Gray-I.C.E. Builds First Kardashian Department at Sears
Gray-I.C.E. Builders was Sears’ first call to construct the first Kardashian Kollection department. Sears, along with Bruno Schiavi’s Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. The line will include the varying styles of each Kardashian sister, ranging from “glamorous” to “bohemian” to “rocker.”
Gray-I.C.E. constructed the first Kardashian Kollection department in four days so it could serve as the stage for a Good Morning America sneak peak interview. Gray-I.C.E. removed the department immediately after the interview to keep it a secret until the Good Morning American interview aired on Monday, August 8th.
Gray- I.C.E. Builders has had a long relationship with Sears and has built hundreds of projects for Sears across the Western United States. In fact, Gray-I.C.E. Builders received the prestigious “Partners in Progress” award from Sears for “Exceptional Contributions to Sears’ Business Success.”
Check out the Kardashian Kollection department built by Gray-I.C.E. Builders in Good Morning America’s interview below.