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Gray & Instinct Pet Food Celebrate Partnership with Bell-Ringing Ceremony

Gray, a fully integrated, global services provider for the food & beverage market and worldwide leader in the pet food industry, and Instinct Pet Food, a manufacturer specializing in high-quality, minimally-processed pet food, are partnering on a new raw pet food facility.

To commemorate the new partnership, Gray hosted the Instinct Pet Food team at its Kentucky headquarters for a bell-ringing ceremony, a tradition embedded into the company’s history that is still carried on today. For the ceremony, team members gather around and ring the office’s large bell to celebrate a new partnership and project. The occasion celebrates what has been accomplished through teamwork as well as the exciting work yet to be done.


“Working with a customer like Instinct is a tremendous opportunity to advance the industry,” says Brian Jones, president and CEO of Gray Construction. “The relationships at the center of this partnership are already creating a lasting impact for Gray.”

Instinct selected Gray to design and build a new 235,000 s.f. facility in Lincoln, Nebraska. To accommodate Instinct’s raw pet food production, Gray is providing extensive front-end services, process engineering, and automation capabilities for this facility.


Once complete, the facility will serve as a Center of Excellence, providing best-in-show practices and tours for customers and partners.


“The new Center of Excellence will bring all of our raw manufacturing and raw processing in house and will be unparalleled in the industry for food quality, safety standards, and sustainability. Our plans should result in one of the highest levels of LEED certification for manufacturing facilities,” said Bobby Harris, chief operating officer. “Our goal is to have a net zero carbon footprint with this building.”

"The new Center of Excellence will bring all of our raw manufacturing and raw processing in house and will be unparalleled in the industry for food quality, safety standards, and sustainability. "
Bobby Harris, Chief Operating Officer

Instinct Pet Food

About Gray


Consistently ranked among the top industrial contractors in the U.S., Gray focuses on the following markets for domestic and international customers: Food & Beverage, Manufacturing, Automotive, Distribution, Mission Critical, and Commercial, with nearly 30 offices across North America, Europe, and Asia.


Founded in 1960, Gray has grown to encompass a complementary family of brands designed to augment and enhance each other’s specialized capabilities without gaps or redundancies. Our robust offering enables us to create one-of-a-kind solutions at the highest levels of customization, delivering unmatched precision and partnership to some of the world’s most sophisticated organizations.


For more information on Gray, visit and follow us @Gray.


About Instinct Pet Food


Instinct® Pet Food is headquartered in St. Louis, Missouri with raw pet food manufacturing facilities in Lincoln, Nebraska. Since it was founded in 2002, their mission has been to transform the lives of pets with raw nutrition. Food is one of the most important choices pet parents can make for their pets. Unlike other pet foods that use processed, complicated ingredients, Instinct’s raw diets are made with real meat, fruit, and vegetables. Their frozen and freeze-dried raw recipes use High-Pressure Processing (HPP) to ensure they are free from pathogens, meeting the highest food quality and safety standards. Instinct is the only raw pet food company in North America to achieve an “Excellent” Safe Quality Food (SQF) Food Safety rating and an SQF Quality certification, instilling a high degree of trust in their raw recipes and procedures.


Feeding raw food can have a noticeable change in a pet’s digestion, overall energy level, skin, and coat health. It can also help pets with food sensitivities and increase mealtime excitement – even from the pickiest of eaters. A healthier and happier life can start with simple changes to your pet’s diet – and The Choice is Raw™.


To learn more about Instinct, visit


  • Gray and Instinct Pet Food teams ringing the bell
  • Instinct Pet Food team
  • Brian Jones, President & CEO, Gray Construction, speaks at the bell ringing
  • Neil Thompson, CEO, Instinct Pet Foods, speaks at the bell ringing
    August 17, 2022
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